California Baptist University
Marketing + Promo Animation
This video was part of CBU's marketing material for their campaign launch, Live Your Purpose. The goal was to integrate phrases for how students live their purpose over video footage to create a memorable commercial showing student life at CBU. These scenes depict popular aspects of community life, athletics, academic programs, and community and global outreach with corresponding messages. The bold text and fast-paced imagery create a piece that genuinely feels like CBU.