Promo + Explainer Video
ChurchEd needed a timeless promo video to market the startups’ launch. The resulting animation was versatile and used in multiple capacities for six-eight months (social media, email campaigns, website, and event promo). MCC partnered with the ChurchEd team to develop a strong script and story to drive the animation forward through creative direction. ChurchEd's strong, minimalist style formed the visual aesthetic and project direction. Bright blues, whites, and black accents forged the signature design look. Advanced animation techniques and custom frame-by-frame animation created eye-captivating transitions to further the viewer into the story.
Beyond the promo video, the design frames were exported as additional elements and used across the ChurchEd site as custom artwork. The logo animation was exported and used on all video certifications. It's safe to say this piece created a versatile design package that continues to bring value to ChurchEd.
*Editors note: ChurchEd has successfully launched and this animation now serves solely as an event promo video.